We live in a world where most people now prefer electronic gadgets with a touchscreen to get through their day-to-day activities. However, businesswomen, men, students, writers, and many others still depend on the use of a notebook (know more) to record information.
Although this means is considered primitive to some, paper notebook types have gone through modern innovation in terms of composition and design. In fact, modern companies often use notebook promotional gifts as an effective marketing strategy to boost their brands.
However, some business owners are searching for ideas on how they can use a notebook as a marketing strategy. The first step to use notebooks effectively for promotion is to understand the types of notebook available.
In this post, we will focus on the types of notebooks that you can use for promotion.
Types of Notebook Promotional Gifts
When it comes to using promotional products like notebooks as a marketing strategy, it is important that you understand the type of product. It is also important to know how to effectively use notebook promotional gifts for the best result for your brand.
Here are a few paper notebook types;
Spiral Notebooks: When it comes to learning how to effectively use a notebook for promotion, the notebook type should determine the usage. One of the most common paper notebook types is the spiral notebook. There is quite a number of stunning reasons why students are the largest category of people that uses this type of notebook.
The most prominent reason is that they are affordable. You can get a spiral notebook for as low as you can afford. This is because they have different content sizes that range from 70 to 250 pages. Typically, they are bound by a spiral wire passing through three holes that are punched from the front cover, through the pages, to the back cover. The pages can be removed easily for any purpose dimmed fit to the user because they are perforated.
The most popular spiral notebook size in this category is 8.5 by 11 inches. The pages in spiral notebooks college or wide-ruled. Usually, the cover materials for this notebook type are flexible plastic, polypropylene, and thin cardboard. Spiral notebooks are the best notebook promotional gift if your target audience is a student.
This is because the student uses this type of notebooks more. Hence, more exposure for your brand.
Composition Notebooks: This notebook type is stronger and more durable than spiral notebooks. This is because the cover is made of thicker and stronger cardboard. This category of notebooks is often book-bound. This means that the pages are bound and sewn like a contemporary book. The most common size of composition notebooks is 9.75 to 7.5 inches.
Typically, they contain ruled college pages of about 100 in quantity. The manufacturers of composition notebooks do not put detaching their pages into consideration. This is why they do not have perforated pages. They can be the spot from a mile away as their cover designs are typically marbled in nature. This is like their trademark design. However, some composition notebooks also come in different designs.
Typically, inside the front cover is designed with a grid. The design of this page is done so that class schedules can be recorded. Inside the back cover, you will find reference tools for students. You will also find punctuation and grammar rules, measurement conversion, and multiplication tables. Another class of people that uses this are business secretaries and receptionists.
They often use this book as a form of register or log for business activities. Hence, if you looking for a notebook promotional gift idea for students and receptionists, they will find this paper notebook type extremely useful.
Business Notebooks: There are many businesses that depend on the use of a notebook for scheduling and taking notes. This is a great promotional gift option if you intend reaching working-class customers or clients. One of the best features of this notebook type is the planner that is usually built into the book.
The materials used to manufacture business notebooks are usually heavier than the two paper notebook types listed above. The pages of this type of notebook are usually ruled legal paper. The cover of business notebooks is typically leather or vinyl.
This paper notebook type usually appears more stylish and classy than the Spiral and Composition notebook. As a result of this, they are the perfect promotional gifts for businesses as the name implies.
High-End Notebooks: If you are looking for luxurious and classy notebook promotional gifts, this is where you should be looking. As the name implies, they are built for stylish and classes people. The papers in high-end notebooks are often more substantial and weightier than the papers in a composition or spiral notebook.
Unlike many paper notebook types, their cover is usually made up of moleskin and cloth. Their binding is always hard binding. Some of them also have a velvety like thick cotton fabric as their cover. Some business notebooks use elastic closures to hold the contents tightly. You can get them in large size or micro sizes like the pocket size. Their pages are typically standard-lined, French-ruled, dot grid, and in most cases, blank.
The cost of this notebook type usually ranges from $5 to $20. So, if you want your clients to feel classes and special, you should consider using High-end notebooks as notebook promotional gifts.
Specialty or Novelty Notebooks: The taste of customers go a long want in determining the perfect paper notebook types to use for promotion. Special notebooks often have pages that are waterproof in nature. This is the best notebook promotional gift for military personnel.
They are index cardholders that are technically designed for people that prefer writing thought of drawing and inspiration on a new page. Another set of people that look at this paper notebook type is the artist.
When it comes to how you can use a notebook for promotion, it is important that you let your target audience guide you. Use the paper notebook type that your target audience finds most useful and you will have amazing brand results. If you have any demand for custom notebooks, welcome to inquire us at Zigpac.