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The Importance of Product Packaging in Marketing

In the food industry, there is a common saying that people dine with their eyes. Beautiful looking foods makes people want to consume it and also believe that it tastes better. In marketing, it’s an indication that packaging your products is very essential. Using a memorable presentation for your packaging affects perception. Your customers will …

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Factors to Consider When Evaluating Contract Manufacturing Bids

Do you intend to engage a contract manufacturer in your business? Which strategies will you employ to get value for your investment? Most people make the mistake of selecting the contract manufacturing firm with the lowest bids. While this may help in cutting costs, it’s not the best option. Here’s why. In most cases, the …